Monthly active users are the number of unique users who actively use your website during a month. Depending on your analytics setup, this may mean a calendar month or the last 30 days.
Each person is counted once during that period, even if they visit many times.
“Active” depends on how you measure usage. It could mean visiting a page, logging in, watching a lesson, or completing another meaningful action.
Your MAU definition should clearly state which activity counts.
MAU only includes users who were active during the measured month. It does not include everyone who has ever visited, registered, or created an account.
For example, if your site has 10,000 registered users, but only 2,000 use it this month, your MAU is 2,000.
No. Visits measure how many times people come to your site. MAU measures unique active users.
If one user visits 20 times during the month, they still count as one monthly active user.
No. Users online right now are your current or concurrent users. MAU includes unique active users across the entire month.
Yes, if your analytics setup includes them. However, identifying unique visitors can be imperfect: someone using multiple devices or browsers may be counted more than once.
MAU helps you understand how many people are using your site each month, beyond simply knowing how many accounts exist.